#Prism essential channel list how to

Physique describes the physical characteristics of your brand-that is, everything your customers can visually perceive about you. AirbnbРІР‚в„ўs РІР‚СљLive thereРІР‚Сњ campaign speaks to what Airbnb is known for, homes away from home.

#Prism essential channel list how to

WeРІР‚в„ўre going to walk you through each facet of the prism and then show you how to apply these building blocks to your own brand. The 6 parts of the Brand Identity Prism explainedР”Р‡or the Brand Identity Prism to work as a whole, you have to start with its individual parts. The prismРІР‚в„ўs purpose is for brands to recognize the parts of their identity and make them work together to tell the brandРІР‚в„ўs story. According to Kapferer, the brands that manage to perfectly harmonize and express these characteristics are the ones that succeed in building a strong and distinctive brand identity. Kapferer honed in on six vital characteristics of brand identity and decided that the best way to represent how they interact as parts of a whole was by putting them in a prism form.Р”Р„ brand has very specific characteristics that identify it beyond its logo and other visual design materials. The Brand Identity Prism is a concept developed in 1986 by Jean-Noel Kapferer, a professor of marketing strategy, in order to visualize how a brand is expressed through specific facets. What is the Kapferer Brand Identity Prism?

In this article, we will break down the 6 elements of the Brand Identity Prism and help you implement them into your brand as a whole. The 6 elements of the Brand Identity Prism It remains an indispensable aid for businesses looking to reinforce their brand in ways that are consistently reflective of their origins and core values. The Brand Identity Prism was a major contributor to our understanding of the role of storytelling in branding. It is a hexagonal prism that represents the six key elements that make up brand identity. The Brand Identity Prism is a well-known marketing model, also referred to as KapfererРІР‚в„ўs Brand Identity Prism.